METALS is forging their lineup (see booth #3746 at SDCC)
In our recent visit with Anime Expo, we had the awesome surprise of running into the METALS display for Jada Toys. Their footprint was impressive, even more so was the amount of eye candy in the display cases. We were able to talk with Darryl Li (eCommerce Manager) and Michael Jimenez (Creative Services/Marketing Manager) to learn more about Jada Toys, the METALS line and their plans for SDDC.
For those just discovering METALS with Batman vs. Superman, Civil War, and Suicide Squad, can you tell us more about Jada Toys?
Jada Toys is a leading manufacturer of authentically licensed and highly stylized toys, games, and collectibles. Jada works closely with major entertainment and vehicle brands to produce the innovative, patented items that our fans have come to expect.
How did Jada Toys get started with licensed character properties and METALS?
The METALS line was born from the idea of changing the way fans and collectors perceive collectibles. We saw an opportunity to create something new that could differentiate us from the rest of what is currently being offered. Because Jada has always held expertise when it comes to working with die-cast, we saw it as a perfect opportunity to create something completely new.
Where do you want to go with these licensed properties?
As with any brand, we look to continue to expand our vast portfolio to continue to bring to market everyones favorite characters in true METALS form.
Does METALS have other plans for exclusives at conventions or retail stores, other than the SDCC sets?
Yes, we will be offering more exclusive items to be featured at different retail stores coming later this Fall.
Anime-Expo was a great showing! What can we expect for SDCC and beyond?
We will have many new properties and characters coming to the METALS line on display at SDCC. We are viewing SDCC as our coming out party for the METALS brand. Some properties to be on display include WWE, Star Trek, Dr. Strange, and Teenage Mutant Ninja Turtles just to name a few.
Find these 4" SDCC exclusive 2-packs at booth #3746. $30 each or both for $50!
Darryl Li has been with Jada Toys for two years as the e-Commerce Manager.
Michael Jimenez has been with Jada Toys for over 11 years and is currently the Creative Services/Marketing Manager.